News and analysis for the global poultry industry.
Sustainable Agriculture / Consumer Trends / Egg Production
on December 3, 2019

Egg sector must play greater role in consumer education

If the egg industry fails to play a stronger role in consumer education, we will all pay a price for well-intended, but misguided, changes in consumer behaviors.

Consumers’ buying decisions are changing with the rise of new generations. In addition to the traditional concerns of price, taste and convenience, countless surveys indicate that consumers also now want authenticity and sustainability when purchasing food. 

While eggs have fared quite well as far as these traditional factors are…

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