News and analysis on the global poultry
and animal feed industries.
Consumer Trends
on November 13, 2019

Viral marketing fuels Popeye’s sandwich relaunch success

In the battle of the fried chicken sandwiches, social media wins the day.

The Popeyes chicken sandwich is now permanently back in restaurants, launched on November 3 in, what else, a tweet.

The return of the Popeyes chicken sandwich has generated a 300% increase in restaurant visits compared to the normal baseline, says Placer.ai, a company that tracks retail foot traffic and…

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