News and analysis for the global poultry industry.
Consumer Trends
on November 15, 2019

Gen Z consumers increasingly interested in new food technology

A new group of influential purchasers prioritize the impact of how food is raised, packaged, and sold.

Members of Generation Z, the demographic born between 1996 and 2010, are more open to new forms of food technology – such as meat alternatives – than previous generations, according to a recent study from global communications consultancy, Ketchum

The oldest members of Gen Z are set to graduate…

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