News and analysis for the global poultry industry.
Industry News & Trends / Broiler Husbandry / North America
on January 6, 2020

Poultry consumers want convenience, claims

Today’s shopper wants something that’s easy to cook and boasts values aligning with their own.

American consumers are looking for more convenient foods that align with their social values. Poultry producers and retailers can benefit from these trends.

Consumers desire breast meat, value added products

As shoppers demand convenient solutions, fresh chicken breast and ground poultry products are on the rise.

According to IRI data…

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