News and analysis for the global poultry industry.
Consumer Trends
on November 26, 2019

Improved taste, texture drive popularity of meat alternatives

Interest in plant-based proteins grew sharply in 2019.

New plant-based protein options better mimic the taste and texture of real meat, increasing the sales of meat alternatives.

“Many of these plant-based meat manufacturers have nailed taste and texture to appeal to meat-eating consumers. This is what makes this year’s growth larger than in the past.” Tim Grzebinski, a…

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