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Industry News & Trends / Poultry Processing & Slaughter / Broiler Husbandry / Africa
on January 7, 2020

PEAL succeeds as Rwanda's first integrated poultry farm

A Rwandan start-up poultry business, Poultry East Africa Ltd., has achieved 65% market share within five years and is now looking to extend its success beyond the country’s borders.

Imagine starting a broiler farm from scratch, on land where every hectare was owned by a different family, and each family member had to agree to the purchase before selling to you - not the easiest way to start a business.

Now imagine achieving a 65% local market share within…

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