News and analysis for the global poultry industry.
Chicken Marketing Summit News / Consumer Trends / Broiler Husbandry / North America
on January 6, 2020

What role will alternative proteins play in the future?

Shoppers trying plant-based products will only keep eating them if they like it well enough to spend more than meat.

Curious eaters are trying a new generation of alternative protein products for the first time. A panel of consumer trends analysts said how the new products taste will determine if shoppers buy them again.

As part of the 2019 Chicken Marketing Summit, a panel weighed in on the challenges…

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