Advances in big data analytics, artificial intelligence, gene editing and other new technologies are changing how poultry are raised – and even bigger innovations are on the horizon.

Where is the industry headed? 

Digital technologies and genetic engineering promise personalized nutrition, vaccines and more. Automated solutions could revolutionize everything from deboning to egg-sorting to flock health monitoring.

At the same time, today’s consumers are increasingly focused on purchasing and eating food they see as sustainable and humanely raised with positive impacts on human health.

Modern shoppers are influenced by social media and viral marketing campaigns, such as the one that fueled the great Chicken Sandwich Wars of 2019. In grocery stores, consumers purchasing poultry products are swayed by buzzwords like cage-free, free-range, antibiotic-free, slower-growing and plant-based proteins.

Poultry Future

Poultry Future, a new newsletter from WATT Global Media, will explore the new technologies and consumer trends that will shape the future of the poultry industry.


Three times a week, subscribers to Poultry Future will receive insights and analysis on the likelihood that new tools and advancements in the industry will be technically feasible, economically practical and accepted by consumers. The newsletter also covers emerging consumer trends so readers can quickly learn which factors will influence what tomorrow’s consumers will eat.

We know poultry executives, marketers and technology professionals are busier than ever. Short and easy-to-read, Poultry Future is gives busy professionals an advance look at how poultry will be raised, processed, marketed and distributed in the future.

Subscribe now

The future of the poultry industry will be found where changing consumer demands intersect with emerging technologies. Join us there by subscribing to Poultry Future at