News and analysis for the global poultry industry.
Consumer Trends
on December 4, 2019

McDonald’s launches new bid to compete in chicken sandwich wars

The Crispy Chicken Sandwich and Deluxe Chicken Sandwich will be sold for a limited time in two markets nationwide.

Quick service restaurant chain McDonald’s began selling two new fried chicken sandwich offerings this week, announcing plans to test the product in Knoxville, Tennessee and Houston, Texas.

Viral marketing made fried chicken sandwiches a cultural phenomenon in 2019. Rival quick service restaurants Popeyes and Chick-fil-a battled for chicken supremacy in…

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