News and analysis for the global poultry industry.
Consumer Trends
on December 6, 2019

Are blended proteins the future of chicken?

Poultry companies fight for the attention of flexitarian consumers.

In an effort to appeal to a growing number of consumers that define themselves as flexitarian, meat companies turn to blended products.

Flexitarian consumers make an effort to reduce, but not totally eliminate their meat consumption. These consumers frequently cite perceived health benefits to reduction in greenhouse gas

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