News and analysis for the global poultry industry.
Consumer Trends / Broiler Husbandry
on February 3, 2020

Dark meat is chicken’s next growth engine

Producers and retailers need to pay attention to growth in demand for cuts like thighs and drumsticks.

As consumer preferences and demographics change, dark meat poultry cuts will power growth in fresh chicken meat in the coming years.

Flat sales

Boneless breast meat is the primary growth driver for U.S. chicken retail sales. Currently, boneless breast meat, along with strips, diced and tenderloins, comprise about 52% of…

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