on February 3, 2020
Consumers still want value, convenience and flavor
A panel of retail executives said their customers and the market is changing fast, but convenience is still king.
The American consumer keeps changing, but the desire for a cheap, fast and tasty meal remains.
As part of the 2019 Chicken Marketing Summit, a panel of current and former executives in the protein supply chain for national retailers said their consumers continue to ask for value, convenience and…