News and analysis for the global poultry industry.
Chicken Marketing Summit News / Consumer Trends / Broiler Husbandry / North America
on February 3, 2020

Consumers still want value, convenience and flavor

A panel of retail executives said their customers and the market is changing fast, but convenience is still king.

The American consumer keeps changing, but the desire for a cheap, fast and tasty meal remains.

As part of the 2019 Chicken Marketing Summit, a panel of current and former executives in the protein supply chain for national retailers said their consumers continue to ask for value, convenience and

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