News and analysis on the global poultry
and animal feed industries.
New Technologies / Consumer Trends
on December 23, 2019

4 trends that changed poultry production in the last decade

Changing consumer habits disrupted food operations during the 2010s.

Chicken grew more popular throughout the 2010s. In 2019, Americans will eat an average of 96.2 pounds of chicken, up from the 83.3-pound average seen in 2010. Here are four ways poultry production changed in the 2010s.

Transparency became important

Negative public relations campaigns by animals rights groups made…

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