News and analysis for the global poultry industry.
New Technologies / Consumer Trends
on December 19, 2019

Consumers agree: advances in ag tech needed to feed the world

More education necessary before acceptance of sensors, artificial intelligence, other innovations.

The food of the future will come from technologically advanced farms, said more than 85% of consumers in a recent survey.

Despite this, only half of respondents indicated they wanted to eat food made with the assistance of technology, revealing a major gap between awareness and acceptance.

“There seems to…

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