News and analysis for the global poultry industry.
New Technologies / Consumer Trends
on December 30, 2019

Survey: 4 in 10 Americans ‘scared’ of lab-based meat

Younger consumers more open to trying food created with technology.

Consumers are aware and interested in technology-driven foods, but still skeptical about lab-grown options, reveals a new poll from marketing and communications agency, Charleston|Orwig.

Forty percent of those surveyed said that they were unwilling to try foods or beverages created in the lab. Lab-grown food and beverages are…

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