Concerns about sustainability and advances in technology will shape consumer demands over the next decade, according to Mintel’s 2030 Global Food and Drink Trends.
The report identified three key opportunities to help the global food and drink industry prepare for the evolution in consumer behaviors and attitudes over the next ten years:
Change, Incorporated
Successful companies in 2030 will be ones that are dedicated to global sustainability and the health of its population.
“Consumers are hungry for leadership and demonstrable change on environmental issues, ethical business practices, public health and other important causes. In 2025, brands will prioritize people and the planet over profitability. Consumers will increasingly reward the companies that make a difference with their loyalty in the next 10 years,” the report said.
Smart diets
By 2030, the choices consumers make – for food, drink, medicine and more – will be powered by personal data.
Advances in data collection and analysis technology, such as wearable fitness trackers, will let consumers create diets that are hyper-individualized for them. Mintel calls this the “personalization revolution.”
“The results will help consumers better understand how to address every aspect of their health, including brain and emotional health. While respecting consumer privacy, food, drink and foodservice companies will have opportunities to develop personalized recipes, custom diet plans and individualized products,” wrote the authors of the report.
High-tech harvests
In the next ten years, consumers will realize and accept the vital role science and technology plays in food production. Currently, many consumers are still wary of advances in technology-driven food, but that will change as innovations in agriculture prove to be both sustainable and trustworthy.
“Transparency of information is essential to building trust in a future where scientists play as integral a role as farmers. And championing the people behind the food — whether it is grown in a laboratory or a field — will remain a timeless way of building trust with consumers,” the report explained.
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