News and analysis on the global poultry
and animal feed industries.
Consumer Trends
on January 7, 2020

3 tricks marketers should learn from the chicken sandwich wars

Sales of fried chicken boosted Popeyes sales more than 10% last quarter.

The internet was captivated by the battle of the fried chicken sandwiches in 2019.

The August 12 launch of the fried chicken sandwich from quick service restaurant Popeyes Louisiana Chicken nearly went unnoticed, until rival restaurant Chick-fil-a sent out a tweet reminding customers that their own sandwich was “the

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