News and analysis for the global poultry industry.
Consumer Trends
on January 8, 2020

Zaxby’s new advertising campaign targets moviegoers

Sophisticated TV spots highlight partnership with “Jumanji: The Next Level”

After a careful study of their customer demographics, chicken sandwich chain Zaxby’s is betting on movie partnerships to bring in new customers.

“What we found was they were entertainment enthusiasts,” Joel Bulger, the chain’s Chief Marketing Officer, said. “They were big into live sports. They were big into…

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