on January 8, 2020
Zaxby’s new advertising campaign targets moviegoers
Sophisticated TV spots highlight partnership with “Jumanji: The Next Level”
After a careful study of their customer demographics, chicken sandwich chain Zaxby’s is betting on movie partnerships to bring in new customers.
“What we found was they were entertainment enthusiasts,” Joel Bulger, the chain’s Chief Marketing Officer, said. “They were big into live sports. They were big into…