News and analysis on the global poultry
and animal feed industries.
New Technologies
on January 15, 2020

Blockchain could increase poultry supply chain transparency

Digital technology helps create product traceability between producers, retailers and consumers.

Imagine this: a consumer scans a QR code on their poultry purchase in the grocery store and learns immediately where and how the animal was raised.

Blockchain is a form of digital technology that makes this kind of transparency and traceability possible.

What is blockchain?

Blockchain was originally developed for…

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