News and analysis for the global poultry industry.
Industry News & Trends / New Technologies / North America
on January 21, 2020

Gene editing in ag: 4 ways to gain consumer trust

Effective communication is key to getting public to accept or embrace gene editing in agriculture

People in the agriculture industry understand there are benefits to gene editing in animal and plant production. However, many consumers with little to no connection to the farm can be apprehensive.

Speaking on January 20 at the American Farm Bureau Federation Annual Convention in Austin, Texas, Roxi Beck, director of…

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