on January 21, 2020
Gene editing in ag: 4 ways to gain consumer trust
Effective communication is key to getting public to accept or embrace gene editing in agriculture
People in the agriculture industry understand there are benefits to gene editing in animal and plant production. However, many consumers with little to no connection to the farm can be apprehensive.
Speaking on January 20 at the American Farm Bureau Federation Annual Convention in Austin, Texas, Roxi Beck, director of…