News and analysis for the global poultry industry.
Consumer Trends
on January 23, 2020

Tofurky enters plant-based burger market

Beef alternative available at 600 Target locations in the U.S.

Tofurky – a company best-known for their plant-based alternative to turkey – has launched a new beef-style burger.

The plant-based retail market is currently worth $4.5 billion. Sales of alternative meat – which includes both plant-based and lab-grown proteins – could reach $140 billion in the next decade.


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