News and analysis for the global poultry industry.
Consumer Trends
on January 24, 2020

McDonald’s franchisees threatened by Chick-fil-a chicken

The brand is currently testing a new sandwich in select markets.

Nine out of ten McDonald’s franchise owners blamed rival quick service restaurant Chick-fil-a for lost chicken market share, according to a report from Kalinowski Equity Research.

“They lack a truly high-quality chicken sandwich to compete with Chick-fil-A, which is McDonald’s most important competitive threat in the U.S.,” Mark

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