Consumers like sustainable ag companies, but can’t ID them
As consumer interest in sustainability grows, meat and poultry companies need to practice sustainability, prove they are doing so, and tell their stories
Consumers want the companies that produce the meat and poultry they eat to be sustainable, but they don’t necessarily know which companies fit that description.
Eric Mittenthal, vice president of sustainability, North American Meat Institute (NAMI) says this is an opportunity for companies within the meat industry to embrace. Mittenthal…