News and analysis for the global poultry industry.
Consumer Trends
on March 9, 2020

Gen Z ready to splurge on meat, skimp on eggs

Tech-savvy 18-22-year-olds anticipate a changing grocery landscape.

Retailers are starting to pay attention to the wants and needs of Generation Z – individuals born between 1997 and 2012. Much of this generation is still in college, however analysts have already begun exploring the ways this tech-savvy generation is going to change the future of shopping.


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