News and analysis for the global poultry industry.
Consumer Trends
on February 14, 2020

55% of consumers think plant-based proteins contain meat

Labeling laws needed to prevent consumers from being misled, NCBA says.

Consumers are confused by plant-based protein product marketing, finds a study conducted by the National Cattlemen’s Beef Association (NCBA).

The online survey of more than 1,800 consumers revealed that more than half (55%) respondents believed there is meat in “plant-based beef." Three in 10 thought the plant-based protein…

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