55% of consumers think plant-based proteins contain meat
Labeling laws needed to prevent consumers from being misled, NCBA says.
Consumers are confused by plant-based protein product marketing, finds a study conducted by the National Cattlemen’s Beef Association (NCBA).
The online survey of more than 1,800 consumers revealed that more than half (55%) respondents believed there is meat in “plant-based beef." Three in 10 thought the plant-based protein…