News and analysis for the global poultry industry.
Business & Markets / Egg Processing / Consumer Trends / Egg Production / Europe
on March 31, 2020

UK’s Noble Foods launches egg products foodservice brand

Adopting a new brand, The Great British Egg Co., for its foodservice division will help Noble Foods to raise visibility with clients and is part of a greater push into new product development.

Noble Foods, the U.K.’s largest egg producer and perhaps best known for its Happy Egg Co. retail brand, launched its first brand in the foodservice sector, The Great British Egg Co., at the end of January 2020.

Noble’s food service division currently accounts for 11% of the company’s sales and…

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