Breakfast: the next frontier for the chicken sandwich wars
Competition heats up with new offerings from McDonald’s.
McDonald’s recently added two new limited-time chicken sandwiches, a McChicken Biscuit and a Chicken McGriddles Sandwich, to their breakfast menu. The move is the quick service chain’s latest bid to compete with rival brand Chick-fil-A, experts say.
Earlier this year, McDonald’s CEO Chris Kempczinski called breakfast a priority for…