News and analysis for the global poultry industry.
Consumer Trends
on February 17, 2020

Breakfast: the next frontier for the chicken sandwich wars

Competition heats up with new offerings from McDonald’s.

McDonald’s recently added two new limited-time chicken sandwiches, a McChicken Biscuit and a Chicken McGriddles Sandwich, to their breakfast menu. The move is the quick service chain’s latest bid to compete with rival brand Chick-fil-A, experts say.

Earlier this year, McDonald’s CEO Chris Kempczinski called breakfast a priority for…

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