News and analysis for the global poultry industry.
Consumer Trends
on February 19, 2020

Chicken Sandwich Wars increase demand for smaller chickens

Broilers under 4.25 pounds requires less labor to prepare, quick service chains say.

In 2019, quick service brands battled for fried chicken supremacy, capturing consumer attention throughout the country. The so-called Chicken Sandwich Wars led to a preference for little chickens, whose quarter-pound breasts fit nicely in a bun.

Chicken Sandwich Wars

The August 12 launch of the fried chicken sandwich from…

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