Chicken Sandwich Wars increase demand for smaller chickens
Broilers under 4.25 pounds requires less labor to prepare, quick service chains say.
In 2019, quick service brands battled for fried chicken supremacy, capturing consumer attention throughout the country. The so-called Chicken Sandwich Wars led to a preference for little chickens, whose quarter-pound breasts fit nicely in a bun.
Chicken Sandwich Wars
The August 12 launch of the fried chicken sandwich from…