Arm & Hammer Animal and Food Production is committed to providing the poultry industry solutions to overcome their most pressing challenges. To meet this commitment, the company announces the addition of two leading poultry industry experts—Mark Mahaffey as national account manager and Brian Branson as poultry productivity specialist.
Mahaffey works with key accounts to provide support and service to Arm & Hammer Animal and Food Production customers. He brings broad knowledge of the poultry industry from nearly 35 years of experience in breeder production, hatchery operations and sales management. Most recently, Mahaffey led the U.S. broiler business unit at Ceva, where he was responsible for sales planning, strategy and management. Mahaffey holds a bachelor’s degree in animal science from Clemson University. Mahaffey is based in Sanford, North Carolina, and can be reached at 919-499-7306 or at
Branson works with account managers to bring solutions to poultry customers. Prior to joining Arm & Hammer Animal and Food Production, Branson worked at Virginia Poultry Growers Cooperative, supporting grow-out phases in conventional, organic and NAE turkey production. He holds a Bachelor of Science degree in animal and veterinary science and a master’s degree in agriculture from West Virginia University. Branson is based in Baker, West Virginia, and can be reached at 540-560-4014 or at


“The combined industry experience these individuals bring to our team accelerates the service we provide to our customers," says Shannon Burasco, senior manager, monogastric sales at Arm & Hammer Animal and Food Production. “Their deep knowledge and background in poultry production and management provides them with the expertise to find innovative solutions to meet customer challenges. We are very excited to have them on our team.”