News and analysis for the global poultry industry.
Consumer Trends
on March 3, 2020

Whether right or wrong, what the customer thinks matters

Consumers may not really understand what GMOs are or why some food is gluten free but successful food companies will need to give consumers what they want anyway.

The customer is always right, even if they are wrong. Over 60% of U.S. consumers say that they avoid food products containing GMOs, but many of these consumers who are concerned about GMOs don’t actually know what GMOs are, reported Steve Lerch, president, Story Arc Consulting. He told…

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