Herbruck’s Poultry Ranch launched its consumer education website, LoveYourEggs.com, that includes an Egg Personality Quiz to educate visitors on what goes into raising a hen to produce specific types of eggs.

“By educating consumers on the virtues of a ‘good’ egg, we can help them make more informed buying decisions – driving awareness and consumer understanding of the various egg types,” said Herbruck’s President Greg Herbruck. “The Egg Personality Quiz provides a fun and engaging experience for consumers to explore what goes into raising a hen to yield a specific type of egg. LoveYourEggs.com also helps educate the public on our ‘Serve the Bird’ approach that provides the best care, handling, nutrition and environmental conditions for our flock.”

Egg Personality Quiz questions address common myths or little-known facts about hen health and environments. The new website also includes an egg carton decoder, egg store locator, recipes and a frequently asked questions section.


Herbruck’s commitment to animal care, sustainability and innovation has earned it recognition as a leader in the poultry industry. In 2018, Herbruck’s received the U.S. Poultry & Egg Association’s Family Farm Environmental Excellence Award for its manure handling system, wastewater treatment system and other sustainable business practices. The Hebruck’s family also received the 2019 Leaders and Legends award by the Michigan Agri-Business Association.

Herbruck’s has locations in Michigan, Indiana and Pennsylvania. For more information about Herbruck’s, visit: www.herbrucks.com.