News and analysis for the global poultry industry.
Consumer Trends
on March 11, 2020

JBS to launch plant-based OZO across US in April

Product launch was originally planned for National Foods Expo West before it was canceled due to the coronavirus.

Planterra Foods, a division of beef and pork processing company JBS, announced March 3 that it will begin selling plant-based burgers, ground meat, Mexican-seasoned ground meat and Italian-style meatballs at U.S. grocery stores beginning in April under the brand name OZO.

To celebrate the launch, the OZO team…

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