News and analysis for the global poultry industry.
Consumer Trends
on March 12, 2020

Health-conscious shoppers are valuable to the meat department

These consumers are continually on the lookout for information on nutritious options.

One in four Americans surveyed for the 2020 Power of Meat Report are invested in making healthy meat and protein choices. These shoppers tend to be affluent, spend more on meat per person than average and make multiple grocery trips a week.

The 15th annual Power of Meat…

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