The actions, according to a press release from the company, include a weekly bonus for its hourly staff, an investment of approximately CA$2 million (US$1.4 million) to support emergency food relief efforts and an investment of CA$2.5 million in a new fund to provide personal support to front line health providers during this crisis.
“In this global crisis, we are compelled to look beyond our business and do what we can to support the many dedicated people who continue to deliver the critical services we depend on, as well as the most vulnerable in our society,” said Michael McCain, president and CEO of Maple Leaf Foods. “We encourage all companies with resources and capacity to do what they can to add their support. Together, we can make a meaningful difference in working alongside governments to fight this pandemic and restore our public and economic health.”
Maple Leaf Foods’ expanded efforts focus on four key efforts:
- Supporting essential staff: Producing safe, nourishing food is an essential service that is made possible by the dedication of people who work in our production and distribution facilities. Effective immediately, Maple Leaf Foods will be providing its hourly people who are working to maintain a safe supply of food with a CA$80/week additional support payment, in addition to regular and overtime pay.
- Supporting emergency food relief: In partnership with the Maple Leaf Center for Action on Food Security, Maple Leaf Foods will be supporting the critical efforts of food security organizations to meet vastly increased demands. In addition to $500,000 in financial and food contributions recently committed, Maple Leaf Foods and the center will be launching a matching campaign to raise an additional CA$2 million to support emergency food relief efforts across Canada.
- Supporting health care workers: Maple Leaf Foods will be donating $2.5 million to the Canadian Frontline Healthcare Professionals Protection Fund (CFHPPF), a fund being established by hospital foundations across the country to provide additional support for front line health care workers.
- Supporting knowledge sharing: As a major Canadian food company, making safe food is at the core of what Maple Leaf Foods does, the company stated, adding that its supply chain knowledge of how to operate in food-safe, pathogen-controlled environments can provide transferable practical knowledge on how to keep Canadian manufacturing and supply chains safe. Maple Leaf Foods will be working with its peers and partners in the public and private sector to coordinate forums for knowledge sharing and expertise to combat this pandemic, and keep its supply chains safe as the company provides essential services.
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