News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on March 26, 2020

Lawsuit alleges Beyond Meat, PETA sent unsolicited text messages

Plaintiff says they never opted in to messaging from the animal rights group or plant-based protein company.

The animal rights group, People for the Ethical Treatment of Animals (PETA), sent thousands of unauthorized, automated text messages to consumers on behalf of meat alternative company Beyond Meat, claims a class action lawsuit filed in California earlier this month.

The plaintiff said that they received texts from…

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