News and analysis for the global poultry industry.
Consumer Trends / Latin America
on April 8, 2020

Millennials in Brazil value quality, source of their food

This generation is willing to pay more for products that match their beliefs.

Brazillian millennials have an extremely high level of food consciousness compared to their U.S. and Thai counterparts, a new survey has revealed.

“After the United States and Thailand, we took a look at Brazil for the first time – and we are amazed about the results,” Markus Dedl, CEO at…

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