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Industry News & Trends / Coronavirus / Europe
on April 14, 2020

Pandemic prompts less loyalty from Italian consumers

Before COVID-19 struck in Italy, shoppers were much more devoted to certain food brands and stores, IRI analyst says

One outcome of the COVID-19 pandemic in Italy is that it has prompted consumers to be less loyal, both in terms of the food brands they purchase and where they make their purchases.

Livio Martucci, director of global analytics and consulting, IRI, discussed how the COVID-19 pandemic has impacted business…

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