News and analysis for the global poultry industry.
Consumer Trends / Coronavirus
on April 22, 2020

COVID-19 leaves millennials concerned about food safety

Processors and retail need to be in constant contact with nervous consumers, poll reveals.

Millennials – born between 1983 and 1996 – are concerned about how meat products are handled and packaged during the pre-purchase phase, according to a new poll that assessed the impacts of COVID-19 on consumer habits. What can poultry marketers do to reassure nervous shoppers?

“As we continue through…

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