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on July 2, 2020

How the egg industry can grow its appeal to Gen Z

Eggs already score highly from environmental and sustainability perspectives, but greater alignment with new consumer trends could help to foster new loyalties.

Consumers’ food buying decisions are changing rapidly, reflecting changes in demographics. In addition to price, taste and convenience - on which egg and egg products fare quite well. Two new factors, authenticity and sustainability, are increasingly important to consumers, especially to Gen Z.

These generational differences must be…

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