Biometrics could help improve how meat is marketed
Functional neuroimaging can show how people feel and process ideas in real time.
There’s a new tool to help measure consumer opinion on food messaging – biometrics.
In the past, market research relied on self-reported data, namely surveys to learn about consumer viewpoints on antibiotic use, sustainability, welfare and other hot topics for the meat industry.
“How someone responds to a survey doesn’t…