News and analysis on the global poultry
and animal feed industries.
New Technologies / Consumer Trends
on May 4, 2020

Biometrics could help improve how meat is marketed

Functional neuroimaging can show how people feel and process ideas in real time.

There’s a new tool to help measure consumer opinion on food messaging – biometrics.

In the past, market research relied on self-reported data, namely surveys to learn about consumer viewpoints on antibiotic use, sustainability, welfare and other hot topics for the meat industry.

“How someone responds to a survey doesn’t…

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