News and analysis for the global poultry industry.
New Technologies / Coronavirus
on May 28, 2020

COVID-19 made transparent supply chains more important

Blockchain could help reassure nervous consumers the poultry products they buy are safe.

In times of uncertainty, like the COVID-19 global pandemic, consumers want reassurance that the food they buy is safe. New technologies, like blockchain, help make supply chains more transparent.

“Consumers are asking more questions about their food. Where is it from? How was it raised? Do I have…

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