News and analysis for the global poultry industry.
Consumer Trends / Coronavirus
on June 1, 2020

Product shortages shift loyalties to store brands in Q1

Private label shows strong sales growth among consumers stocking up during COVID-19.

COVID-19 concerns and product shortages fueled store brand sales over national brand purchases during the first quarter of 2020.

Store brands posted double-digit sales increases across U.S. supermarkets, discounters and drug stores in the first three months of the year, according to new data provided to the Private Label Manufacturers

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