Golden Chick adds Big & Golden Chicken Sandwich to menu

Golden Chick, a quick-service chicken brand with locations throughout the southern U.S., has added a new chicken breast sandwich to its lineup of chef-inspired food items.

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The new Big & Golden Chicken Sandwich from Golden Chick (Golden Chick).
The new Big & Golden Chicken Sandwich from Golden Chick (Golden Chick).

Golden Chick, a quick-service chicken brand with locations throughout the southern U.S., has added a new chicken breast sandwich to its lineup of chef-inspired food items.

Chicken sandwiches were all the rage last year as the result of a buzzy viral battle between Popeyes Louisiana Kitchen and Chick-fil-A. Multiple quick service restaurants (QSRs) are working hard to replicate that success and launch their own competitor into the marketplace.

“Pre-pandemic, this was going to be our biggest initiative of 2020,” J. Sullivan, Golden Chick’s corporate executive chef, told Restaurant Business. “As a fried chicken concept, we had a real gap in the menu—no chicken fillet sandwich. We prioritized filling that gap, as we saw how all the buzz around chicken sandwiches was driving sales and traffic at QSRs.”

More about the sandwich

“The new Big & Golden Chicken Sandwich has finally arrived. We took our time crafting it, and yes it has flavor, it has crispy tender chicken, it has Lotta Zing® Sauce and it has 5 pickles. Yep, 5. The best part is that all that tasty, deliciousness is sandwiched inside an extra-large version of our fresh-baked roll,” according to an announcement on the brand’s Facebook page.

The Big & Golden Chicken Sandwich retails for an introductory price of $3.99 or as part of a combo, featuring golden fries and a drink, for $6.99.

“As a Texas-born brand with a 50+ year heritage, we are thrilled to finally give our loyal and future guests a taste of what we are confident to be the best chicken sandwich on the market. It’s everything our loyal Golden Chick fans would expect from us and more...it’s extremely high quality, it’s big, it features our marinated chicken breast with our one-of-a-kind breading, it’s delicious! There’s nothing else like it,” Jim Stevens, president of Golden Chick, said in a statement.

The new sandwich will be sold at all 190 Golden Chick locations throughout Texas, Oklahoma, South Carolina, Louisiana and Florida, including newly opened units in Baton Rouge, Louisiana, and Waco, Texas. It joins fried chicken, Golden Tenders, Golden Roast, salads and a variety of sides on the Golden Chick menu.

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