News and analysis for the global poultry industry.
Consumer Trends
on June 26, 2020

Impossible Foods launches direct-to-consumer website

Plant-based company expands beyond foodservice sales

Consumers in 48 US states can now order Impossible Foods’ plant-based burgers and other alternative meat products online at

“Shelter-in-place and social distancing restrictions due to COVID-19 altered our buying and eating habits -- and many of these changes are permanent. Our intention is to make Impossible Burger…

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