Impossible Foods launches direct-to-consumer website
Plant-based company expands beyond foodservice sales
Consumers in 48 US states can now order Impossible Foods’ plant-based burgers and other alternative meat products online at buy.impossiblefoods.com.
“Shelter-in-place and social distancing restrictions due to COVID-19 altered our buying and eating habits -- and many of these changes are permanent. Our intention is to make Impossible Burger…