Consumers in 48 US states can now order Impossible Foods’ plant-based burgers and other alternative meat products online at buy.impossiblefoods.com.
“Shelter-in-place and social distancing restrictions due to COVID-19 altered our buying and eating habits -- and many of these changes are permanent. Our intention is to make Impossible Burger available everywhere people shop and eat, including directly from our online store,” Impossible Foods’ President Dennis Woodside said in a statement.
Currently, the website offers four “family size” options:
- “Impossible Convenience Pack” includes four 12-oz. packages for $49.99
- “Impossible Combo Pack” includes two 12-oz. packages and 10 quarter-pound patties for $59.99
- “Impossible Family Pack” includes a single, 5-lb bulk package for $64.99
- “Impossible Grilling Pack” includes twenty quarter-pound patties for $69.99
All orders will be available with two-day free shipping and mailed in compostable, recyclable packaging.
Millennials – born between the mid-1990s and early 2000s – are consistently turning to e-commerce solutions to learn more about the origins of their food. Nearly half of all global consumers purchase perishables such as meat, product and dairy items online, according to a survey conducted by global market intelligence firm, IDC.
Impossible Foods continue to expand
Launched in 2016, the company’s plant-based proteins were originally only available at foodservice locations, such as the popular Impossible Whopper sold at Burger King. That changed last year when Impossible Foods began selling their meat alternatives at 5,000 retail stores, including Albertsons, Fred Meyer, Gelson’s, H-E-B, Kroger, Ralphs, Safeway, Smith’s, Wegmans and more.
In May, e-commerce grocery start-up Cheetah began selling the Impossible Burger throughout the San Francisco Bay area. Last week, the plant-based meat company announced that the Impossible Breakfast Sandwich would be debuting at Starbucks this summer.
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