Wayne Farms has expanded their chicken sales through online broker The Savory Butcher. Fresh, boneless, skinless chicken breasts, thighs, tenders and drumsticks are all available for purchase.
The Savory Butcher bills itself as a community based meat co-op that uses the power of buying in bulk “to fill a refrigerated truck full of farm fresh, quality meats for 30-50% less than grocery store prices.” The online broker also sells beef from National Beef and bacon from Smithfield Farms.
Consumers across the southeast U.S. will be able to select and pay for poultry purchases on The Savory Butcher website, choosing a pickup time that best matches their schedule. At the chosen time, staff and volunteers load the purchased products into customers vehicles as they drive through the pickup site, maintaining social distancing requirements.
“During these challenging times, we hope these community sales make it a little easier for our neighbors to feed their families with fresh, wholesome chicken, produced locally by our family farm partners,” said Clint Rivers, President and CEO of Wayne Farms.
COVID-19 challenges
The move came after many consumers had difficulty finding poultry and other proteins to purchase on retail shelves during the COVID-19 pandemic.
The pandemic has accelerated interest in online and other automated or technological shopping options. Nearly half of consumers now purchase perishables, such as meat, produce and dairy online, according to a survey from global market intelligence first IDC.
In April, Wayne Farms hosted a popular drive-through chicken sale at their Albertville, Alabama facility, backing up traffic and selling more than a ton of products.
“We know that store shelves are empty and the community would appreciate the effort, so we discussed the idea with local leaders and decided to do the sale and offer the chicken to the community at a discounted price,” Wayne Farms spokesman Frank Singleton explained to WATTAGNET.
Wayne Farms, based in Oakwood, Georgia, was founded in 1965.
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