News and analysis for the global poultry industry.
Industry News & Trends / New Technologies / Consumer Trends / Broiler Husbandry
on July 31, 2020

How poultry can face the challenge of alternative proteins

Highlighting health, ethics and value may help poultry meat to resist the challenge of alternative proteins.

To the alarm of some in the poultry and other meat industries, consumer interest in meat alternative plant-based proteins continues to rise.

Interest in alternatives is certainly not new. However, enthusiasm in North America over the last couple of years and changing consumer habits as a result of COVID-19 could…

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