News and analysis for the global poultry industry.
Consumer Trends
on July 10, 2020

Big Boy replaces mascot to promote new chicken sandwich

Dolly has been a featured character in the brand’s comic books since the 1950s.

The iconic mascot of burger chain Big Boy has temporarily yielded the spotlight to a blonde-ponytailed girl in celebration of the brand’s new Dolly Chicken Sandwich.

Chicken sandwiches continue to be popular with consumers in 2020 after a banner year in 2019. The launch of the popular Popeyes chicken sandwich…

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