News and analysis for the global poultry industry.
Consumer Trends
on July 13, 2020

Chef’s Craft chicken will debut at Walmart this fall

All-natural product line makes it easy for consumers to prepare delicious home-cooked family meals.

Wayne Farms LLC will begin selling CHEF’s CRAFT Gourmet Chicken in Walmart stores across the U.S. in September. Previously, the brand was only available in foodservice outlets.

“This product is a great fit for the Walmart shopper. Chef’s Craft is a unique and quality product at a great price…

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