News and analysis for the global poultry industry.
Poultry Health & Disease / Broiler Husbandry
on August 28, 2020

Emphasizing One Health can boost consumer trust in poultry

Poultry producers need to not only apply the principles of One Health, but they need to communicate this compliance with consumers to build consumer trust.

One Health sees attaining optimal health for people, animals and the environment as a collaborative effort across sectors. Communicating its benefits to consumers has become particularly relevant to poultry and other animal protein producers in light of COVID-19.

Before COVID-19, we already knew that consumers rated food safety among…

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