News and analysis for the global poultry industry.
Industry News & Trends / New Technologies
on August 5, 2020

How to talk about bioinformatics with small producers

An elevator pitch can help get people invested in new research.

Poultry researchers need to communicate about bioinformatics and other novel scientific techniques clearly and efficiently to get buy-in from small poultry producers.

“Small poultry farmers wear many hats, so they’re required to be jack-of-all-trades. We need to keep this in mind when communicating with them,” said Michael Rothrock, a research…

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